“What would you recommend for a new wheelset for mountain bike?”
The mechanic’s eyes lit up as he started to talk about the latest carbon wheel rim from Nobl, and the dependability and “bling” factor of Chris King hubs. Soon a second mechanic had joined the conversation and I had one of the carbon rims in my hands, and we were discussing only using top end spokes for a wheel build like this.
In moments, my innocent question had resulted in a super cool new wheelset worth $2500 Canadian.
Understand, I WANT these wheels. I love my bike. I love new gear for my bike. I especially love new carbon gear for my bike. This hand-built carbon wheelset would be perfect.
But I didn’t do it. I didn’t order the wheels. I walked away (for now, I have some money building up in my Choice Account).
Walking away from purchases, both big and small, can be a difficult task, especially in today’s world of credit cards and making payments. Just five or six years ago I probably would have just made that purchase and worried about the consequences later because, well, because I really want to own those wheels.
I am guessing you probably have been in similar situations, both in Life and in your business, and sometimes you have made that purchase and then regretted it afterwards, promising yourself that you wouldn’t make the same mistake again (and then, later, made a similar purchase).
How can you (and me, and my wife, and my son) stop making purchases on the spot? Purchases that lead to guilt, stress, and panic?