“I was talking with a friend about signing up for a $5000 marketing program that is easy to implement and will quickly make you back your money and then start turning a profit. I was shocked when my friend told me that he wanted to save a bit more money before purchasing the marketing program. This is a concept that so many business owners don’t understand: you have to SPEND money to MAKE money” – Internet Marketer
The phrase “you need to spend money to make money” frustrates me, not because it is not true, but because so many people end up spending money they don’t have to try and make money they really (or desperately) need.
This results in an endless spiral of debt, as people buy programs with credit, struggle to implement those programs, then jump into the next program in the hopes of making money to pay off the debt from the last program AND the new program. Then, they end up buying the next…well you get the idea.
I would love to create a new phrase and mindset for building your business: